A renewed focus on Macao’s cultural and entertainment calendar is poised to enhance its global tourism visibility. Through a strategic partnership between Agoda and the Macao Government Tourism Office (MGTO), international travelers can now look forward to immersive travel experiences tied to some of the city’s most iconic annual events. These include the Macao International Fireworks Display Contest, the Macao Grand Prix, and high-profile sports milestones like the 15th National Games (Macao), the 12th National Games for Persons with Disabilities, and the 9th National Special Olympic Games.

One of the most anticipated returns is the House of Dancing Water, Macao’s famed aquatic show, promising to once again enchant visitors with its dazzling choreography and theatrical excellence. With this lineup, Macao is positioning itself not only as a leisure and luxury destination, but also as an emerging stage for world-class events, sports, and cultural celebrations.

Forbes & MICHELIN Accolades Strengthen Macao’s Global Tourism Identity

The campaign comes at a time when Macao has once again proven its five-star dominance on the global hospitality map. The city was recently recognized as the global capital for five-star hotels by the Forbes Travel Guide 2025, affirming its place as one of Asia’s most refined luxury destinations. Additionally, the MICHELIN Guide Hong Kong & Macao 2025 spotlighted 19 MICHELIN-Starred restaurants, showcasing the city’s deep culinary prestige and further bolstering its international travel appeal.

This new tourism collaboration will amplify such achievements to global audiences by leveraging Agoda’s international digital reach, connecting Macao’s heritage and high-end offerings with culture-hungry, experience-driven travelers around the world.

Digital Campaign to Run March to November 2025 with Exclusive Offers

The campaign, which will run from March through November 2025, aims to heighten Macao’s visibility among international travelers through a series of compelling digital activations and hotel discounts featured on the Agoda platform. This includes special promotional rates for luxury accommodation, immersive multimedia storytelling, and curated travel content designed to inspire visits to Macao.

In addition to promotional offers, the initiative will highlight Macao’s distinct fusion of East-meets-West, its UNESCO-inscribed historic centers, and its reputation for high-energy entertainment — making it a compelling alternative to other popular East Asian travel hotspots.

Macao Named Culture City of East Asia 2025

In a move that elevates its cultural status, Macao has been officially designated as a “Culture City of East Asia 2025.” This prestigious title, granted in recognition of cities fostering regional cultural exchange and creativity, is expected to drive increased cultural tourism to the Special Administrative Region. The year-long designation will feature an array of festivals, exhibitions, and artistic events, highlighting Macao’s enduring commitment to its multicultural roots and rich legacy of East-West interaction.

MGTO Director Maria Helena de Senna Fernandes emphasized that Macao’s unique cultural blend and hospitality strengths continue to resonate with global visitors. “With our well-earned reputation for amazing food, wonderful accommodation, and unforgettable cultural experiences, they will not be disappointed,” she stated.

Agoda and MGTO: A Tourism Partnership Built for the Future

According to Agoda’s Chief Commercial Officer Damien Pfirsch, this partnership represents a major step in aligning Macao’s global tourism ambitions with Agoda’s technological infrastructure and worldwide user base. “Macao is a great blend of historic charm and modern flair,” he said. “We are delighted to be partnering with MGTO on this campaign where our digital platform and global network will highlight the diverse destinations and rich culture of Macao.”

Agoda, a leading online travel agency in the Asia-Pacific region, will utilize its reach across hotel bookings, flight deals, and travel content to amplify Macao’s brand globally. In turn, MGTO will provide destination support, access to local travel products, and event promotion — ensuring a cohesive campaign rollout through digital-first channels.

Why This Partnership Matters for Tourism in Asia-Pacific

This new initiative is more than a city-focused tourism push; it symbolizes collaborative regional tourism recovery and growth. As international travel continues to bounce back post-pandemic, Macao is strategically leaning into its high-value tourism segments, including luxury, gastronomy, culture, and events.

With travelers increasingly seeking authenticity and deeper experiences, Macao stands out as a destination that offers both historical intrigue and modern indulgence — making it a prime choice for visitors from markets like Southeast Asia, Mainland China, South Korea, and beyond.

Explore Macao Now

For travelers looking to plan their trip during this high-profile campaign period, Agoda’s platform will serve as a one-stop gateway to exclusive hotel deals, local activity suggestions, and real-time travel updates. Whether you’re visiting for a MICHELIN-star dining experience, a cultural festival, or a weekend escape in a five-star hotel, Macao is ready to welcome the world with open arms.

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