Thomas Cook India has entered into a strategic joint venture agreement with Tourism New Zealand and SOTC Travel to target the growing Indian market for winter tourism in New Zealand. The partnership aims to attract Indian travelers during New Zealand’s winter season from June to August, aligning with India’s peak vacation period.

The collaboration focuses on showcasing New Zealand’s winter experiences, including snowboarding, skiing, heli-hiking, and whale watching. With an emphasis on adventure tourism in Queenstown, the campaign will appeal to multi-generational families, working professionals, and the millennial and Gen Z market segments.

A Focus on Value and Off-Peak Travel Benefits

The joint venture also highlights the benefits of off-peak travel, such as better pricing, fewer crowds, and more sustainable exploration of New Zealand’s famous destinations. Rajeev Kale, from Thomas Cook India, emphasized the strategic timing of the campaign, targeting Indian consumers who seek value and exclusive winter experiences in New Zealand.

Targeting Wider Audience Segments

The campaign will not only target metropolitan areas like Mumbai, Delhi, and Bangalore, but will also focus on Tier 2 and Tier 3 markets across India. S.D. Nandakumar of SOTC Travel added, “This campaign is designed to appeal to a broad cross-section of Indian travelers, offering both luxury and budget-friendly options for winter getaways in New Zealand.”

New Zealand: A Prime Destination for Indian Winter Tourists

As India’s tourism market continues to grow, with double-digit holiday visitor growth, New Zealand is increasingly becoming a sought-after destination for Indian travelers seeking adventure, natural beauty, and a winter holiday experience. René de Monchy, CEO of Tourism New Zealand, called India a fast-growing tourism market, noting the significant potential for further growth in the coming years.

By leveraging these growth trends, the joint venture will help to position New Zealand as a premier winter travel destination for Indian tourists. Through this partnership, Thomas Cook India, SOTC Travel, and Tourism New Zealand aim to provide a seamless booking experience and exclusive offers for Indian travelers looking for unique, affordable, and memorable winter holidays.

About the Partnership

The partnership between Thomas Cook India, SOTC Travel, and Tourism New Zealand represents a significant effort to boost tourism from India to New Zealand during a traditionally quieter travel period. As New Zealand continues to grow in popularity among Indian tourists, this campaign is poised to make New Zealand’s winter tourism one of the most exciting and accessible travel options for the Indian market.

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